The “Cool” Factor Not Flavours is What Drives Most Teens to Vape

The latest research from the University of Michigan, has shown that as was the case with cigarette smoking in the past, the main motivator behind teen vaping is the “cool” factor derived from using e-cigarettes.

The researchers found that nearly two-thirds of the study participants said that the social aspects of vaping, or rather “looking cool”, is what drives them to use Juul and other electronic devices. Less than 5% of the participants mentioned the availability of fruity flavours as a motivator for them to start vaping.